The Most Important Meal of the Day

A review of Boulangerie Jade SE3 on the Blackheath Standard

http://www.boulangeriejade.com/welcome

I’ve said it before and I’ll say it again, breakfast is the most important meal of the day. This has nothing whatsoever to do with the opinions of nutritionists. Breakfast is really the most important meal of the day because it is the downright most funnest. At what other time of the day can one  eat cake and pastry as a main course, or instead choose spicy eggs, or maybe all of the above because there are no rules on courses, all washed down with the biggest of coffee bombs, because you don’t have to worry about caffeine keeping you awake?

Or maybe you choose cereal. I don’t judge you. I I feel pity.

Boulangerie Jade in the Blackheath Standard understands breakfast with its  suitably diverse menu leaving you flummoxed (and hungry) for a good chunk of time while you debate whether you are going down the savoury route or the sweet route.

I went for the Mackerel tartine.

Mackerel Tartine at the Boulangerie Jade on Blackheath Standard

I’m a big fan of mackerel me. This was pleasant, and different, which is what I’m always looking for, but maybe not full of the huge flavours i was craving. There was horseradish as promised in the accompanying creme fraiche, but only just. and only discernible after having a good glug of water to clear the palate.

Another time I’m trying that considerably unhealthier sounding toulouse sausage roll. Here was my husband’s choice:

Service from our initial visit has upped its game. Losing the frosty looks if you glance at a waitress about your twenty minute delay on your eggs, and the arrival of bacon that does been cooked to the beer mat consistency plus the constant implication that your presence is generally really really annoying being welcome improvements. So the harsh trip advisor status may yet improve.

My only disappointment was the constant promise that the cakes (from the Jade bakery) were on their way. It has to be said, Jade cakes are very very good cakes – all the ones I have tasted. They were on their way through out the whole meal. They were still on their way when we had to give up and leave and go about their business (with a sourdough loaf of course). Not all of my business is sitting in coffee shops you know.

Boulangerie Jade

Could someone correct me here? Having dated a French speaker I was introduced to pronouncing this place as Jaaaade, rather than Jayde. But I am starting to think that I am the only person in Blackheath to be doing this.

5 steps to enjoying a lemon tart at Jade – best enjoyed with a friend. (or just get two seats and regularly swap sides).

First: ensure you join the queue with enough space to distinguish the lemon tart from the passion fruit tart. The latter is nice, but lemon tart is special on a different level.

Order with a coffee from the grumpy waitress/cashier, and with any luck manage not to offend her at some point during the transaction. Break the lemon tart in half  and watch the lemon ooziness drip out (but not too much).

Argue over which of you will eat jade chocolate button (if it has one)
Enjoy!

Jade also tops my frequent visit list because the coffee is the best in the village and the Earl Grey is Twinnings (yet to find any other contender for Earl Grey, even in the expensive brands – suggestions welcome). Other ‘top the list’ products here are the croissants. They can be a little unusual looking sometimes, but- just the right amount of buttery  crumbs left on the plate to dip your finger into (so long as an over enthusiastic waitress resists whipping your plate away first); the tart tatin; and the chocolate tart; the florentines and the macaroons… and…

And make sure you check BOTH ends of the counter, with the exception of their very good sandwiches, there are some excellent savory options hiding on the other side of the till where you have had no time to check them out whilst keeping your place in the queue. But avoid the pizza. (very bad; worse than your own homemade version with wholemeal flour,; served cold; with broccoli.)
You may have observed a prejudice on my part for pastry here- the very impressive cream concoctions don’t quite appeal for a quick stop for coffee; but I am sure no one would regret shelling out £22 for a larger cream cake thingy for guests later in the day (please use the comment box below to invite me to dinner)